For over 140 years, Wella has been delivering innovations and services enable hairdressers creativity. The company’s story begins in 19th century Germany, with the vision and passion of one hairdresser, Franz Ströher
The Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals
OUR PUREST PERMANENT HAIR COLOR EVER WITH ME+ TECHNOLOGY
Koleston Perfect is the first professional hair color brand to feature breakthrough technologies boasting:
Pure, balanced color results with natural depth and shine
ME+ reduces the risk of developing a new allergy to hair color*
Reduce the formation of free radicals for irresistible hair quality**
Simple 1:1 mixing ratio
Up to 100% grey coverage
Up to 5 levels of lift
Free of animal derived ingredients***
* FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS
Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an Allergy Alert Test 48h before each coloration. Strictly follow safety instructions and consult www.wella.com/kolestonperfect . If you have ever experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.
** Valid for Koleston Perfect with Pure Balance Technology.
*** Does not apply for KP special blonde
Wella Professionals is making a meaningful step towards sustainability through an Eco-Ethical movement:
One Small Tube, One Big Change.
Tubes -The tubes of Wella Professionals’ color product lines; Color Touch, Koleston Perfect ME+ and Illumina Color, will now be recyclable and made of 100%1 recycled aluminum, which avoids using over 700 tons of virgin aluminum per year.
Caps - The caps for these product lines will consist of 91-100%2 PCR, which avoids using over ~ 180 tons of plastic
Packaging - Using 85% recycled cardboard Wella Professionals avoids using over 950 tons of virgin cardboard per year
1 95% post-consumer recycled aluminum and 5% post-industry recycled aluminum
2 91% post-consumer recycled PP (polypropylene) and 9% color
Our biggest color brands Koleston Perfect ME+1 and Illumina Color, sold worldwide2 are free of animal derived ingredients, and have been since KPME+ was introduced in 2018.
This means a more Eco-Ethical formula without any compromise on performance.
1 Does not apply to Special Blonde
2 Except in Asia
Our European manufacturing facility Rothenkirchen in Germany producing Wella Professionals color, uses 100% renewable electricity supply (100% Green electricity) and 100% carbon-neutral gas consumption while also producing zero waste to landfill.